The size of the domestic labour market and the demand for HR-tech is already huge, with more than 25,000 new job ads appearing in Hungary every month. But the European market offers even more opportunities, with up to eighty times the size of the Hungarian market!
For Melon, the next big step is to conquer the German market, which alone is 14-15 times the size of the Hungarian market. The team is already in full swing preparing for expansion, with their first international campaign planned for early next year. Melon’s CEO Gergő Prémecz talked about their international plans, their ongoing crowdfunding campaign and Melon’s mission.
Why is Melon targeting the DACH region?
It’s a fair question, as there are huge opportunities in several European countries. Gergő answered as follows:
“There is simply a huge demand in the German market to support SMEs with automated HR solutions, and in this, SMEs here are not yet adequately served. In addition, we already have partners with whom we can enter the market quickly and efficiently – our market research and partner feedback all confirm this.“
Melon’s mission
“Our mission is to make available to all SMEs a solution that until now only large enterprises could afford.” – Gergő summed up Melon’s mission.
Their team is constantly looking for new opportunities and incorporating the most innovative solutions into Melon’s services. They are committed to making their service a market leader not only in Hungary. They aim to be present in 4-5 major European markets following their entry into the German market.
“The goal of our campaign is to consolidate in several European countries over the next year and target an international exit in 3-4 years, which could be worth €100 million.” – said Gergő.
To get to know the Melon leader better, click HERE to listen to their Sofa Pitch podcast episode.
Why move NOW?
With their current crowdfunding campaign of 150 million forints, they are planning to fund a huge growth leap. According to Gergő, this valuation is “depressed” right now – which means that as an investor, you can enter now with favourable terms.
“This is an opportunity where we could soon see a multiple increase in our company value, especially after the German market launch!“
Don’t miss out!
Now is the time for YOU to be a part of Melon’s huge success across Europe! The project is already proven in this country, so don’t delay your investment!
Their goodwill discount is not available for much longer, now offering even higher value shares to their investors. Hurry and get in on the action today!
