Increasing competition and rapidly changing online trends mean that social media is playing an increasingly important role in recruitment as opposed to traditional job advertising. According to Aberdeen Group research, 73% of 18-34 year olds have already found their latest job using social media. The results show the growing importance of online automation platforms, a trend that looks set to continue in the future.
The latest process automation solutions already make effective use of social platforms and simplify the job search by connecting different platforms. While some HR expertise is still required to use Zapier and other similar automation platforms in the recruitment field, there are already recruitment platforms that make it easy for anyone to search for staff. MelonApp makes it quick and easy to launch a recruitment campaign on most job portals, LinkedIn and Facebook for any position.
The growing popularity of LinkedIn and Facebook means that job search on social media platforms is not only for the youngest members of Generation Z, as research by Szent István University and the University of Debrecen shows that more than half of Generation Y, 56.6% , use social media for this purpose. Facebook is the most popular social media platform for job search, followed by LinkedIn and Instagram.
A new method of recruitment – MelonApp
MelonApp, optimised for the needs of the Hungarian labour market, quickly recognised the power of social media in recruitment and, in addition to job portals, has also integrated social media platforms into its recruitment system. Their latest job advertising campaign, ‘Social boost’, provides targeted and prominent exposure on almost all social media platforms, including LinkedIn, Facebook, Instagram and Reddit. The service helps all Hungarian SMEs facing labour shortages who want to recruit quickly and efficiently without HR expertise, while providing hundreds of HR professionals with the right candidates for recruitment campaigns.
The future undoubtedly lies in smart solutions that save time, effort and money, like MelonApp, as we see in countless other areas of life, whether it’s parking, travel or ordering food.
